Grass Routes · An original seriesConfidential · 2026

Grass
Routes

Two delivery drivers keep a scrappy Inland Empire weed delivery company alive, one doorstep at a time, while a corporate app moves in to take their customers, their routes and their dignity.

Comedy series · five minutes an episode
Episodes one and two · one shoot day
$10,000Episodes one and two
01 · The gapGrass Routes

Every weed comedy ever made
runs on illegality.

Friday. Half Baked. Pineapple Express. Harold & Kumar. Weeds. Different decades, one engine: the fear of getting caught.

That fear is gone. Weed became a job. Legal, regulated, tracked, and kind of boring. ID scans, GPS, delivery windows, customer star ratings, compliance paperwork. The culture moved and the comedy didn't.

Nobody has made the show about what actually happened next.

  • High Maintenance proved the delivery format, then stayed an anthology with nothing running underneath it.
  • Disjointed was a boardroom's idea of the culture, and it played like one.
  • Weeds was a suburban crime story. The product was contraband, not a job.

The gap is
the workplace.

02 · The showGrass Routes

Delivery drivers, with
unhinged customers.

The comedy

Not "weed, lol." It's the gig economy colliding with cannabis culture: the boss, the paperwork, the star ratings, the parking lot. The job is the joke.

The place

The Inland Empire. Strip malls, cul-de-sacs, industrial parks off the 60. Nothing is glamorous and nobody has claimed it on screen. That is our Scranton, from The Office.

The format

Not a mockumentary. Someone in the world is filming and vlogging, so the shooter is a character too. No confessionals, no talking to camera about the plot.

5 min
Per episode
2
Episodes
1
Shoot day
20–30
Social cuts
03 · The season spineGrass Routes

Every season needs a villain.
Ours is a brand.

It is called fern. It never says what it sells, it calls its drivers Guides, and it signs off with "grow gently." We spend the season taking it apart.

Which is where you come in

We spend a season satirizing a brand with no soul. A real one, handled with restraint, reads as the opposite of that joke without ever making the point out loud.

"Hi! I'm Brayden, I'll be your fern Guide today.

…That's so valid. I'm going to note that. Enjoy your evening, and remember — grow gently."
The rival driver. They are not called drivers.

An arc is why people come back

Sketches get views. A show with a story gets an audience, and an audience is what a placement is actually worth.

They are coming for the turf

fern wants the route: the regulars, the streets, the whole territory.

04 · AttachedGrass Routes

The cast is the reason.

Marty and Jerry play under their own names, doing on camera what they already do off it. Three principals attached, roughly 1.2M combined reach.

Attached · lead

Marty Grimes

In real life: a recording artist with a catalogue and a following.
Plays Marty — veteran driver, four years on the route, dead serious about the way of the samurai.

104K Instagram
Attached · lead

Jerry Chu

In real life: cooks on camera every week as Stoner that Cooks.
Plays Jerry — new driver, pharmacy-school dropout, the only person qualified to discuss what they sell and refuses to.

788K Instagram · 241K TikTok
Attached · recurring

Terayle Hill

In real life: a working screen actor — Judas and the Black Messiah, Cobra Kai.
Plays Pockets — the ex-plug legalisation made obsolete.

~97K Instagram · trained actor
05 · The tapeGrass Routes

You are not casting unknowns.

Everybody on the last page already performs for a living, on camera, to an audience that turns up. Below is Marty's catalogue, which is the clearest look at the register the show is written in.

I Got What She Likewith B-Real of Cypress Hill, and Demrick
Sike!with G-Eazy and P-Lo
Bad DecisionsMarty Grimes, official video

Jerry Chu

Cooks on camera every week to 788K on Instagram and 241K on TikTok. That is the same performance the show asks for, in the same room, with the same timing. @vibewithchu

Terayle Hill

A working screen actor: George Sams in Judas and the Black Messiah, Trey across five episodes of Cobra Kai, plus All American and Step Up: High Water. Full credits

06 · Still to castGrass Routes

Two roles open, one filling.

Attached · recurring

Melanie Iglesias

Plays Reina — runs dispatch, and knows more about what is coming than anyone else in the building.

880K · approach not yet made
Casting
open
To cast · the funniest person in the room

Gary Pemberton

The owner. "But everybody calls me The Plug." Nobody calls him The Plug. Forties, sold a pool business after the divorce and bought this one as a midlife rebirth.

A trained comedian. The one role that must be properly paid.
Casting
open
To cast · recurring

Lawrence

"Lawrence. Not Larry." Compliance. Weighs everything twice, quotes code sections from memory, latex gloves at lunch. His corner is the best recurring frame in the hub.

Character actor. Straight-faced, precise.
07 · The roomGrass Routes

This isn't a script
waiting to be written.

The show already exists on paper, and it is written from real life. The clips that get reposted are the ones people have lived.

A world bible

Every character, the rules of the world, and the content strategy that keeps it traveling on Meta and YouTube.

An episode vault

Ten premises written and ranked, plus the running bits and the route regulars. Season two writes faster than season one.

Two scripts

Episodes one and two split into five acts each, every act built to stand alone as a clip.

08 · The writerGrass Routes

Your sketch already
has a writer.

Nick Zier writes short-form comedy for Trevor Wallace, Friday Beers, Retirement House and Nikki Howard, and has already turned 10+ brand deals into sketch campaigns. Three of his, below, have 5.2M views between them.

POV: you drive a loud carTrevor Wallace · 3.5M views
Sparkling water at dinnerTrevor Wallace · 1.1M views
If Hooking Up Was National GeographicNikki Howard · 659K views

A proven writer, known to deliver in this space

Your sketches are written by someone who does this for a living, for brands you have heard of, at the scale above.

09 · The working pitchGrass Routes

Episode one: "The Buddy System"

Five acts. Every act stands alone as a 15–90 second clip.

Act 1

Cold open

One full delivery, start to finish. Jerry's first day. The sweetest girl on the route, who has Tourette's, opens the door and says the most unhinged sentence he has heard.

Act 2

The hub

Talking heads. Gary: "everybody calls me The Plug." Cut to dispatch: "Nobody calls him that." And in the corner, a man nobody will explain.

Act 3

The route

Marty trains Jerry house by house like it is classified intel. The duo engine, and it cuts into several clips on its own.

Act 4

The crack

Across the street: a mint-green car, a pressed polo, a doorbell. "Who's that?" "Nobody." The season spine planted in ten seconds.

Act 5

The button

Jerry's mom calls. He answers in Chinese while Marty narrates the tone like a nature documentary. "I told her I'm in logistics." "You are."

10 · The working pitchGrass Routes

Episode two: "Senior Cultural Advisor"

The guest episode. One porch, one scene, and the biggest laugh in either script is a silence.

Act 1

Who is he

The pre-shift ritual, the shared gummy. Jerry finally asks about the man in the corner. "They didn't build a customer base. They inherited mine."

Act 2

The detonation

Gary explains the Senior Cultural Advisor arrangement, then tells him: "Between the two of us? Everybody calls me The Plug." The silence should be studied.

Act 3

The guest stop

The guest plays a first-time customer whose whole thing goes off the rails. One porch, one scene. The car debrief is the second clip.

Act 4

The war lands

A corporate flyer under a regular's knocker. Two regulars have gone quiet this month. From the chair: "Second time somebody came for my people."

Act 5

The button

Jerry opens Marty's trunk and finds the gi, folded, and the practice sword. No apology, no explanation. "The blade and the route are the same discipline."

11 · The moatGrass Routes

Built to go viral,
not to get flagged.

Most cannabis content gets throttled before anyone sees it. These rules are written into the scripts, not patched on in the edit, so the clips travel.

Language

The words are never spoken. The crew runs a produce lexicon: broccoli, lettuce, groceries. Each character gets their own word, so censorship becomes characterization.

Visuals

Product is never visible. Sealed opaque bags, weight implied, contents never shown. The black bags end up doing real brand work on their own.

Grammar

The light and the lift are shown; the inhale is implied; on the exhale we cut. The high is performance, never the act.

The meta layer

The characters know the vlogger cannot show it. "So I sparked the, uh —" (looks at camera) "— the broccoli."

Captions, titles and bios stay clean. To the platform
this is a show about a delivery company. Which it is.

11 · The scheduleGrass Routes

One day. Two episodes.

Both episodes live in three places, and all three are small. No sets to build, no company moves, nothing that needs a permit office. That is what makes a single day realistic rather than optimistic.

The hub · dispatch, racks, packing table
The route · a doorstep, and the next one
The van · the third location, and it drives
1
Shoot day
2
Finished episodes
20–30
Social clips
2
Break-away sketches
12 · The break-awayGrass Routes

The break-away sketch.

What it is

A break-away is a complete sketch set inside the show's world and written around your product, shot on the same day with the same cast. It may never appear in an episode. You get two, and they are yours to post.

Everyone in the sketch posts it too, as a collaboration post with your brand.

It plays as a scene

A driver arguing with a customer about your product is comedy. The same words to camera are a commercial, and people leave.

You pay a marginal cost

Inventing a world, casting it and lighting it are the expensive parts of branded content. All of it is already paid for.

It clears the filters

The sketch inherits the show's content rules, so nothing is named. To the platform it reads as entertainment.

It is written, not improvised around you

Nick Zier writes the sketch so the joke lands and your product is the center of it, rather than a thing parked in frame.

13 · The partnershipGrass Routes

$5,000 an episode.
Two episodes, $10,000.

What the partnership includes
Organic placement across both episodes, living in the world rather than announcedIncluded
Two break-away sketches written around your productIncluded
Every clip featuring your product, tagged as a collaborator when postedIncluded
Vertical cutdowns cut for your own channelsIncluded
A BTS shooter on the day, behind-the-scenes footageIncluded
Category exclusivity — the only brand smoked in itIncluded
Two episodes$10,000

The rule that protects your placement

Never a punchline, never a pitch. No character praises the product, explains a feature, or holds it toward camera.

That restraint is what makes it work. The second a product becomes the subject of the shot it starts being an ad. Presence outperforms promotion because nobody defends against it.

Usage

The break-aways and the cutdowns are yours to run on your owned channels. Nothing you receive is locked to our upload schedule.

14 · DeliverablesGrass Routes

What lands in your folder.

Two episodes

Five minutes each, with your product living naturally in the hub, the car and the route.

Two break-away sketches

Sixty to ninety seconds each, written around your product, delivered as finished films for your own channels.

Every in-scene clip

Each cut where your product appears, sized vertical, and your brand tagged as a collaborator when it posts.

Behind the scenes

A BTS shooter is on the day, so you get set footage as well as the finished cuts.

Collaboration posts

The cast post the sketches from their own pages as collaboration posts with your brand.

Category exclusivity

Nobody in your category appears in either episode or in any cut that comes out of them.

15 · TimelineGrass Routes

Ten weeks from yes
to episode one.

WhenWhat happensWhat you see
Weeks 1–2Scripts locked, your product written into the world and into both break-awaysThe scenes your product appears in, before we shoot
Week 3Pre-production: locations, wardrobe, the van, the two open roles castSign-off on how the product is handled
Week 4The block. One shoot daySame-day stills from set
Weeks 5–7Post, titles, channel build, cutdowns and break-aways finishedYour break-aways delivered
Week 8 onwardEpisode one live, rollout begins at four posts a weekReal numbers on real clips
16 · Why thisGrass Routes

A post, or a world.

The same budget on creators buys a few posts that vanish in a week and live in somebody else's feed. Here is the alternative.

It keeps working

A sponsored post peaks in forty-eight hours. An episode keeps being found, and every clip points back at it.

You own the film

The break-aways are finished pieces you can run as ads, on your site, in email, at retail. Assets you keep.

The audience is the one you want

1.2M combined reach across the cast, inside the culture this product lives in.

It is not skippable

Nobody skips a scene. The product appears while someone is watching a story they chose.

First position on what comes next

The founding partner is already written into the world when the audience arrives, and holds the option on the next block.

The floor is a finished show

Even if the audience takes longer than we expect, you hold two episodes, two break-aways and a library of clips.

17 · CloseGrass Routes

The one thing this show
must never do.

Never make the weed the punchline. The joke is the job: the paperwork, the star ratings, the boss, the parking lot. The moment we laugh at the culture instead of from inside it, we become the version that was written by people who did research.

The audience we need first can smell that in a single frame, and they're the ones who repost. Everything else is negotiable. This isn't.

Grass Routes · an original series
Confidential. Not for distribution.
$10,000Two episodes · let's talk